Viral Brand LLC, operating under the name Viral Optics, was founded by Scot Steffy, a former professional motocross and Supercross racer. Leveraging his firsthand experience in the racing world, Steffy established the company to produce high-quality motocross and action sports eyewear tailored to the specific needs of riders and athletes. The brand is renowned for its innovative designs and commitment to performance-oriented products.

The company's managment team is further enhanced by collaborations with industry legends like Jeff Emig, a multi-time motocross and Supercross champion, and Jamie Dobb, a World Motocross Champion. Emig contributes his extensive expertise to the Viral Optics eyewear line, ensuring the products meet the high standards required by professional athletes. Dobb brings his deep understanding of the sport and marketing acumen to the brand, helping to drive its growth and connect with a broader audience.

Viral Optics has made significant strides in the competitive motocross industry. Notably, during the 2024 Season with Podiums in over 12 major events and to top 20 finishes at Supermotocross, OutDoor Nationals, World SX and MXGP. In 2025 we sit after 4 rounds 3rd in the goggle cup in West Coast 250 Monster Energy Supermotocross series, the brand positioned itself alongside established goggle industry giants, garnering attention from riders and fans worldwide.

At its core, Viral Brand is driven by a passion for creating high-end, industry-leading goggles and sunglasses designed for motorsports, mountain biking, and off-road enthusiasts. The company's products are celebrated for their exceptional quality and innovative features, reflecting a deep understanding of the demands and challenges faced by athletes in these fields.

Through its dedication to quality, innovation, and athlete-centric design, Viral Brand continues to make a significant impact on the motocross and action sports communit